Note: YourMove doesn’t actually have investors, but the format feels right.
We’re on track to hit $6.7k in top line revenue for March across all of our platform, and we’re growing about 15% MoM.
Over ~15 months since monetizing, we’ve grown from “chipotle burrito” to “midwest schoolteacher salary” on the revenue scale. While there’s a distinct lack of anything resembling a hockey stick, the steady incrementality is reassuring.
Given an overall increase in 75% since November combined with a 30% growth in visitors to our app, the improvement seems split pretty evenly between product and growth.
The good stuff:
Bad news:
Blogspam eyeballs are hard to turn into paying customers. About 2.5% of blog visitors end up using our product, and 2% of those become paid subscribers. As far as I can tell, that’s meaningfully bit worse than benchmarks, so lots of room to improve. Compared to the shiny 300k statistic, the number of visitors to our application has grown at a much more humble pace.
The chart below shows ‘USA unique visitors to our app or homepage’, which improved by 30% since November.
I gave TikTok growth a good college try in December+January. We ultimately launched ~20 videos across 2 accounts, on a total budget of about $1000 (not including my own time. After testing several strategies, I saw little traction and put TikTok on hold in favor of focusing on product while continuing to capitalize on SEO. Owen Boochever summarized this well “most marketing strategies can work - but doing any one of them in a revenue-positive and scalable way takes a lot of focus”.